Product and customer development


There is no easy way to start designing a product from scratch 🤖. Whether doing it in a team or individually, getting started is always a challenge. Luckily, there are many methodologies and design principles that founders can use.

In this session, Illai Gescheit, Entrepreneur in Residence at BP will teach The Zoom-In-Zoom-Out (ZIZO) method to empower entrepreneurs, product managers and designers to create products considering strategic and detailed perspectives. More info at

Back to Launchpad Live